THE HETTY GROUP had the pleasure of partnering with NYC based LAUREUS Sport for Good Foundation USA during their recent visit to Los Angeles. We connected LAUREUS with strategic influencers and stakeholders to help them gear up for their market entry into LA. Connecting this east coast Foundation to west coast players was just an initial step in helping pave the road toward future partnership activations.
We facilitated a strategic introduction for LAUREUS Sport for Good Foundation Executive Director Matt Geschke to meet former Superbowl champion and NFL Network On-Air Analyst Willie McGinest at the studios of the NFL Network in Culver City, CA to explore the expansion of youth sports programs in Los Angeles. We also attended a wine tasting fundraising event for one of Los Angeles’ premier education based nonprofits: LA’s BEST. LAUREUS Sport for Good Foundation was the presenting sponsor in support of after school education.