The Hetty Group’s COPTICS Program Experts delivered a 2-hour training workshop at the National Asian Peace Officers Association’s (NAPOA) Annual Training Conference in New York City on August 18, 2016. The NAPOA conference drew law enforcement officials across the country, representing local police departments like LAPD, San Francisco PD, NYPD and Chicago PD, as well as federal agencies like the U.S. Secret Service, Federal Air Marshals, U.S. Postal Service Investigations and the U.S. Treasury Criminal Investigations team.
The topic? How to have a stronger voice on digital platforms to tell your story, build and protect your reputation and better connect with a digitally and social media savvy public, to rise to the challenges posed by the optics of policing in the digital age — what we call, COPTICS.
Thank you, NAPOA for the warm welcome and for your openness to exploring these topics as a way to improve policing and police-community relations.
The Hetty Group’s COPTICS program was recently discussed in an article in the Wall Street Journal by an editor/reporter that covers risk and compliance in the business world. Reputational risk is something that companies pay serious attention to. Losing consumer or public confidence for a company impacts the bottom line and it matters on a variety of critical levels. Teams of professionals are put in place to manage crisis, do crisis communications, and more importantly, prevent crisis and proactively build positive brand reputation and good will in the marketplace to win over the public’s trust and confidence in their company, product, or service.
The same needs to occur for law enforcement organizations. On July 31, 2016, the Wall Street Journal reported that “Citizen confidence in the police is at its lowest point in 20 years. It has dropped among Americans of all ages, education levels, incomes and races.”
It’s time for law enforcement agencies to integrate practices likes PR, reputation management, digital marketing, brand development and social media engagement in day-to-day police operations in order to engage effectively with a digitally and social media savvy public.
Our multi-disciplinary team of COPTICS experts came together to formulate a training workshop to help law enforcement across the country to meet the risks and challenges presented by the optics of policing in the digital age. We welcome the opportunity to work with police agencies nationwide and aim to assist the law enforcement profession in telling their story and winning back the trust and confidence of the public they pledged to serve.
Below is the the Wall Street Journal article that was published about our new initiative.
“Business Offers Blueprint to Improve Law Enforcement Optics,”
By Ben DiPietro
"A group of reputation-management experts has banded together to create a program to help law enforcement agencies better manage their social media engagement and improve their perceptions with people and within communities. The so-called “Coptics” program developed by the Hetty Group draws from best practices employed by large companies that already have seen the value in being active members of social media to tell their stories and address issues that if not handled properly could blow up into big controversies, said Florence Chung, founder of the Hetty Group. “We believe that if you aren’t telling your story, the world will,” said Ms. Chung. “And the world often doesn’t know the facts.”