FEATURED EXPERT: SHANNON WILKINSON.
How can police chiefs take a page out of their playbook? We asked Shannon Wilkinson, CEO of Reputation Communications, for her top 3 tips.
LEADERSHIP THROUGH COMMUNICATION DURING THE COVID-19 PANDEMIC.
Since the COVID-19 health crisis has swept the world, some elected officials have become famous because of their effective crisis communications response. In fact, people from all over the country and even different countries tune in to hear from Mayors and Governors that are not their own.
These are three traits these leaders share:
How can police chiefs take a page out of their playbook? We asked Shannon Wilkinson, CEO of Reputation Communications, for her top 3 tips:
1. COMMUNICATE REGULARLY & OFTEN. In uncertain times, the public is looking for true leadership and factual information. Crises present an opportunity for police chiefs to demonstrate their leadership and establish a strong connection with their constituents. When you establish a regular communication program, it often becomes an anticipated, welcome part of people’s daily routine. A police chief can also hold weekly press briefings and become a reassuring voice the public looks forward to hearing from on a regular basis.
2. GO VIRTUAL. Assess your communication delivery. Does it need a reboot? Every law enforcement agency has its preferred method for communicating with the public. With so many more people online now, this is a good time to determine if your messaging is as “front and center” as it can be — and is reaching the maximum number of people you can. With so many people getting their news through social media, apps and fake news outlets, how can you cut through the noise and get your message out there, and be viewed by your community as a strong source of reliable information and leadership? Try these strategies:
3. OPTICS MATTER. We call them “COPTICS”, which stands for, the optics of policing in the digital age.
These may seem like common sense to some, but may not be top of mind for others. However you choose to amplify your messaging, in a chaotic world, the length is not as important as consistency. Demonstrating trustworthiness with data-backed information — and thoughtfully planned delivery — are key.
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ABOUT OUR FEATURED EXPERT:
Shannon Wilkinson is a nationally recognized expert in online reputation management. Her New York City-based firm Reputation Communications advises CEOs, business leaders, VIPs and their organizations on all aspects of online reputation management. As a commentator for The Wall Street Journal, her views about how leading corporations are managing their crises have focused on Equifax, Ohio State University, Purdue Pharma, Sanofi, UBER and Whisper, among many others. Her thought-leadership has also attracted media interviews in Banking News, Business Insurance, Consumer Reports, Hearst Media Group, Houston Chronicle, National Cybersecurity Journal, NBC’s Today Show, Philadelphia Inquirer and other media outlets.